Brandography
Episode 1: ASICS
ASICS
ASICS is a Japanese company known for creating some of the most popular and innovative tennis shoes on the market today. The name ASICS is an acronym for the Latin phrase "anima sana in corpore sano", which translates to "a sound mind, in a sound body".
ASICS Tennis Shoes & Apparel
The ASICS Way:
Becoming Balanced
A sound mind in a sound body encompasses the mission that guides ASICS; it's a state of being that we all aspire to. In 1949, Kihachiro Onitsuka founded the company as a way to help the people of Japan recover from the second world war. He believed that sports had a way of lifting people's spirits, especially during tough times, which is as true now as it was then. For ASICS, it's not just about the performance of the product but about the experience they help to create and our journey to find balance, inside and out.
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