Behind the Scenes on the ATP Tour with Charlie Fox

When it comes to working in the tennis industry, Charlie Fox has a pretty awesome gig! Owner of Sift Creative, Charlie spends his days working with many of the top ATP Pros creating content and producing videos allowing tennis fanatics like us to get a closer look at everything from life on tour, to tournament overviews and even behind the scenes to see what life is like off the court with some of our favorite players. In 2020, after the ATP and WTA Tour came to a halt, his team even helped create the Tennis United series combining players from both tours from the present and the past to come together and chat all things tennis on weekly Zoom calls.