New Balance's Bruce Schilling: Brand Becomes Family

New Balance's Bruce Schilling has worked in the industry longer than most of us and has the stories to tell! He has done everything from signing some of the top players to his agency, to signing top players at different brands and working to shape brands to lead the tennis industry. In this episode, he chats with us about his career and gives us some amazing stories about players like Coco Gauff and Milos Raonic, who have become part of his family. He also gives us some insider info into what has helped New Balance continue to grow year after year.