adidas Stycon

adidas doesn’t want to just play it safe for 2020 when it comes to tennis footwear. For this Creator Brand, it’s about being disruptive. Out of the box. Testing the boundaries. A “what if?” mentality.

What if a tennis shoe could perform at the highest level of the sport – WITH NO SHOELACES? It would be a game changer for sure.

If you weren’t told it was a shoe designed for tennis, you might think “bootie” or “basketball shoe” or “sock on an outsole.” But don’t judge a book by its cover. The exterior reveals next to nothing concerning performance. It’s beneath the unassuming upper where the magic happens. There is where the support and stability lock down the feet and do their work – all without the use of a lacing system.

The minimalistic design does away with any extranenous features in the upper, including laces, and focuses on pure performance from the inside out. The midsole is absolutely key to how this shoe can perform. It keeps the feet low to the ground for good court feel, while strategically constructed sidewalls hold the feet steady during lateral changes of direction. This all leads to more efficient and effective movement on court.

The sleek, laceless Stycon is here to put the tennis world on notice. adidas is once again going the route of proving that impossible is indeed nothing. See for yourself and try the adidas Stycon today.