adidas x Thebe Magugu
adidas and designer Thebe Magugu celebrate inclusion through an expressive collection highlighting heritage, culture, and community. With the goal of inspiring global change, these fashion-forward fits are surely a great way to start the conversation. Love is where it all begins.
Love Is Where It All Begins
About Thebe Magugu
Thebe Magugu is a South Africa-based designer transforming the cultural landscape of fashion at the mere age of 28. Originally from a small town, Thebe moved to Johannesburg to study design, photography, and media and was awarded "Best Collection" upon graduating.
Aside from this premiere collaboration with adidas, Thebe typically focuses on high-fashion ready-to-wear pieces for women. Of the brand, he says: "Together with our pillar values of quality, novelty, and culture, we constantly seek new ways of presenting women with clothing that both complies with and enhances the everyday. Sleek, forward-looking design intersects with motifs from our continent's storied past, providing smart, multifaceted clothes as valuable as their woman."
